Video is a great tool for engaging and communicating with customers and clients. This year has seen a huge expansion of video content support on many of the major social networks that many use for content marketing. King of Online Video – YouTube, is no exception.
Many of the additions to its platform this year have been of an advanced technical nature. Offering higher resolution with 8K Video Support as well as 60 frames a second support. These additions push the boundaries of what is possible with online video.
360 Degree Video is that latest addition.
What is 360 Degree Video?
A 360 Degree Video is a video that has been filmed by multiple cameras in a sphere shape around a single point, capturing the whole environment. The video from each camera is stitched together to produce a spherical video, rather than a flat rectangular frame.
When playing the 360 degree video the viewer can shift the point of view to focus on any point. This creates a highly immersive virtual viewing experience.
360 Degree Applications
With 360 Degree Video there is no ‘behind the camera‘. The whole environment or experience in is on display. Additionally the viewer has control over what to focus on.
From a creative standpoint the possibilities for creating a complete and seamless world for viewers to experience and even explore has the potential to change the way in which people view content like films or tv shows.
From a video marketing point of the view the applications for 360 degree video are also boundless. Higher view numbers from 360 degree videos can be expected with viewers re-watching the content again and again from different angles to see things they might have missed the first time around.
While 360 degree video is not yet mainstream, there are some amazing examples of what can be achieved.
Kasabian at O2 Academy Concert – A 360 degree video of a concert that puts the viewer inside the venue as part of the crowd, able to watch the event, and be a part of the audience – able to look around and feel like you’re there. A similar set up would work for conferences, keynote presentations – allowing online viewers to be part of the experience.
Grand Canyon Tour – Western River Expeditions and 360º Labs take you along for an adventure through the Grand Canyon. The viewer gets a first person perspective of what it’s like to be on one of these expeditions. Imagine using a similar set up to guide a potential client through any type of venue or even manufacturing plant. They can take in the whole surroundings feel like they’ve been there.
360 Degree Future
There are a number of ways you can currently experience 360 degree video via YouTube – via the website through Chrome browser or using the YouTube App on Android or iOS. Using the app version, moving the device around will shift the perspective – turning the device into a virtual window.
Virtual Reality technology is seeing a massive resurgence in popularity as technological ability finally catches up with imagination. In the next year we’ll see the release of some of the first virtual reality headsets from heavy hitters like Oculus (owned by Facebook), Steam/HTC and Sony. These will make the degree of immersion in 360 degree video or virtual video even higher.
More and more hardware is becoming available to create 360 degree video content with GoPro and Nokia bringing new equipment to the game this year. Chances are we’ll be seeing more and more virtual video.
Future of Your Video Content
If you need help or advice on using Video Content online to promote yourself, business or organisation or you already have video content but need to get it seen by the right people – talk to Workshop Media.