Who Pays the Price? Behind the Video Marketing Campaign We were approached by Barrow-in-Furness’ Crime and Disorder Reduction Partnership to create an online video marketing campaign that would educate adults about the consequences of giving alcohol to underage teenagers. A problem that is made worse because of the holiday season. We outlined four video episodes, [...]
Read More Awareness, Barrow, Barrow CDRP, Barrow-in-Furness, Behind the scenes, Marketing Campaign, The One With The Violence, Video, Video Marketing, Who Pays the Price?
Who Pays the Price? Behind the Video Marketing Campaign We were approached by Barrow-in-Furness’ Crime and Disorder Reduction Partnership to create an online video marketing campaign that would educate adults about the consequences of giving alcohol to underage teenagers. A problem that is made worse because of the holiday season. We outlined four video episodes, [...]
Read More Awareness, Barrow, Barrow CDRP, Barrow-in-Furness, Behind the scenes, Marketing Campaign, The One WIth The Sex, Video, Video Marketing, Who Pays the Price?
This post looks at how you can use YouTube and Video and is the fifth of my social media and video series. It is in two parts. This second part is a look at how the social media interactions can happen. The second part looks at how you can help those interactions along by using [...]
Read More Content, Content Marketing, Engagement, Facebook, Social Media, Social Video, Twitter, Video Content, Video Marketing, You TubeThis post looks at how you can use YouTube and Video and is the fourth of my social media and video series. It is in two parts. This first part is a look at where the social media interactions can happen. The second part looks at how you can help those interactions along. Wait a [...]
Read More Content, Content Marketing, Engagement, Social Media, Social Video, Video Content, Video Marketing, You Tube
This post looks at how you can use LinkedIn and video and is the third in my social media and video series. I think LinkedIn is one of the most misunderstood social media networks around. People often view it as a professional Facebook account. This isn’t correct and leads to people thinking that it is [...]
Read More Engagement, Linkedin, LinkedIn and Video, Social Media, Social Video, Video, Video Content, Video Marketing, You Tube
This post looks at how you can use Twitter and video and is the second of my social media and video series. I think Twitter is the best social media platform for people unfamiliar with social media to start with as it is so active and a lot more flexible than Facebook. It is more [...]
Read More Content Marketing, Engagement, Social Media, Twitter, Video, Video Content, Video Marketing, You Tube
This post looks at how you can use Facebook and video and is the first of my social media and video series. When thinking about Facebook and video it is worth first noting that Facebook is now bigger than the entire internet traffic of 2004. One of the key principles of marketing is to ‘go [...]
Read More Content Marketing, Engagement, Facebook, Online Video, Social Media, Video, Video Content, Video Marketing, You Tube
Customer Lifecycle As a potential customer or client we all follow a simple process that creates a relationship with our business known as the customer lifecycle. One of the questions we encounter a great deal is ‘how can video marketing help our business?’ I’ve been concentrating my weekly blogs over the past 2 months to [...]
Read More Advertising, Awareness, Branding, Consideration, customer lifecycle, Direct Marketing, Interest, Social Media, Video Marketing
Loyalty An existing client is a great deal more valuable than a new client. There is an existing relationship in place, a degree of trust has been established and they already have some knowledge of your product and service. Most businesses recognise the value of developing this relationship. Video Marketing and Loyalty Video provides an [...]
Read More Content, Customer Loyalty, Engagement, Social Media, Video Content, Video Marketing
Purchase Once the customer has considered (and you have provided all the information they need to make a decision) , they should be ready to buy from you. It is simple isn’t it? Not always. This is the phase where a lot of sales are lost for simple reasons. Video Marketing and Purchase Video marketing [...]
Read More Purchase, Video Marketing, You Tube