Since its upload in July 2012, the South Korean popstar Psy’s music video Gangnam Style has clocked up the title of most viewed video on YouTube… Ever. In the last week it has been reported that Gangnam Style surpassed the previous maximum number of views possible on a YouTube video. The view count on a […]
The latest in Workshop Media’s Infographic Series highlighted the different levels of impact Professional Video Content and User Generated Video Content can have. Since making the infographic I’ve been thinking about the line between ‘professional’ and ‘user’ content and how both types have their advantages and what can be achieved by using both. Professional vs User Generated […]Eve Online, Trailers, User Generated Video Content, Video Games
Brand Video not Adverts Over the years we’ve all come to expect certain adverts to appear on TV and online in the lead up to Christmas. There are the usual suspects like Coca-Cola, M&S and in recent years John Lewis. These adverts are often of a far higher calibre than regular commercials. But is it just […]Brand Video, Christmas, Christmas Video, Customer Relationship
One of the issues that many companies and organisations come across from time to time is the need to re-brand or take a new direction with their marketing messages. Many times this needs to be done to accommodate current trends in what potential customers expect in a particular industry. It’s not necessarily because the core offering of […]2001 A Space Odyssey, Promotional Video, Reuse Video, Video Marketing
September is always an interesting month for us as it starts with the Trust Conference, an international conference that explores the meaning and measure of the concept of Trust to rapidly accelerate business growth. Hosted by our good friend (and client) Talent Dynamics it is an exciting event that challenges and inspires us, not only […]Awareness, Content Marketing, Event Video, Facebook, Linkedin, Live Stream, Social Media, Twitter, Video Content, Video Marketing, Workshop Media, You Tube
YouTube is helping to change the way in which people access information, more and more people prefer to see YouTube videos in their search results. Video is often easier to consume that the written word, so in an age of decreasing attention spans it’s no wonder that YouTube has over 1 billion active users and streams over 6 […]GDC Next, Machinima, Video Games, Video Marketing, youtube
Who Pays the Price? Behind the Video Marketing Campaign We were approached by Barrow-in-Furness’ Crime and Disorder Reduction Partnership to create an online video marketing campaign that would educate adults about the consequences of giving alcohol to underage teenagers. A problem that is made worse because of the holiday season. We outlined four video episodes, […]Awareness, Barrow, Barrow CDRP, Barrow-in-Furness, Behind the scenes, Marketing Campaign, The One With The Violence, Video, Video Marketing, Who Pays the Price?