Christmas Humbugs: Christmas Business Cards
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Workshop Media’s Jon Bailey takes a look at some of the quirks, annoyances and pet peeves of the Christmas Season in Workshop’s Christmas Humbugs!
This one isn’t about the practice of sending Christmas Business Cards to clients and contacts. That is fine. I have no problem at all with that. It’s a nice gesture to show that you value your customers and others in your network, which is definitely a good thing. No, this is about the mass printed and impersonal greetings cards that do the rounds at this time of year. You know the ones. The “Dear [insert name here], Have a nice holiday period. From A Company”.
Seriously folks, put some effort into it. Take a little time to craft a personal message, something that shows you are genuinely thinking about the person or company that the card is for. It is even worth developing a card (or even a series of cards) with a design that reflects you and your company. One of my contacts is an illustrator and he designs his own cards with a personalised message every year. He hand-writes and signs every single card. He is self-employed, so the time taken up by this process eats directly into the time he could be actually working and earning, yet he still takes the time to make sure that his clients know that they are genuinely valued.