Workshop Media has been proud to be involved with creating a carnival in 2014. After working closely with The Bay Radio in Barrow in Furness as part of the Love Barrow Awards for several years, Workshop Media was invited to become part of the effort to resurrect the Morecambe Carnival.
Creating Something for the Community
Morecambe, the seaside neighbour of Lancaster has been through some tough economic times. In recent years despite ever extending cuts in public spending, especially in the arts and culture, there has been renewed efforts to revive the town’s fortunes. The plan to bring back the Morecambe Carnival was one of these efforts.
Convinced of the benefit that creating a carnival for the town would bring to the community, Workshop Media took a place on the organising committee and freely offered our expertise and advice in a variety of marketing disciplines.
Workshop Media worked to quickly develop a carnival brand that the campaign could promote the effort under. Along with a web presence, a managed Facebook Page, Twitter presence and a wide assortment of printed marketing materials, we helped to create a landmark event for the town.
Creating a Landmark Event
On 4th May 2014 the promenade in Morecambe saw over 30,000 people attend the first Morecambe Carnival in well over a decade. Far exceeding targets for the event, it was one of the best attended events many local people had ever seen.
As a native of Morecambe I personally felt inspired by the determination of the MC14 group to bring some of the sunshine back to my home town.
Bring on MC15
Workshop Media continues to provide marketing support to the now MC15 team. Ourselves and the other Carnival Partners as busy creating a carnival even bigger than the 2014 and we look forward to welcoming even greater numbers to the seaside in 2015.
If you’d like to get involved with the Morecambe Carnival – Please visit the Carnival website to get in touch.