As a potential customer or client we all follow a simple process that creates a relationship with our business known as the customer lifecycle.
One of the questions we encounter a great deal is ‘how can video marketing help our business?’ I’ve been concentrating my weekly blogs over the past 2 months to give tips on how video can be used at each stage in the customer lifecycle.
According to Marketing Sherpa video is second only to word of mouth when influencing important decisions, largely down to the perceived ‘immediacy’ of the information. Unlike text and pictures, video acts as a window allowing the customer to feel like they are looking into the heart of your business.
Customer Lifecycle Stages
Video marketing is able to not only target specific stages in the customer lifecycle but its presence can also support others. As rich, engaging, media all forms of video bolster your branding and awareness regardless of which stage you are targeting. They can easily prompt further interest and investigation of your businesses offering and if the content is valuable and informative you can turn a casual browser into a loyal audience member.
I have collected all the posts here under their relevant headings in the customer lifecycle stages for ease of reference and easy bookmarking.
1. Branding & Awareness
2. Interest & Consideration
The ultimate step in the customer lifecycle is to turn that loyalty into advocacy, where your loyal customers act as your sales force, promoting the value that your business adds and stamping their recommendation on your brand. With the ability to share so prevalent through email and social media, video is a compelling tool to maximise your presence online whilst delivering your content in a short but engaging timescale.
Have I missed any video content ideas?