This year has seen renewed interest in Live Streaming. Early on in 2015 Meerkat burst onto the scene, followed by copycat Periscope from Twitter. YouTube not to be outdone launched YouTube Gaming, a platform specifically for the massive live game streaming following on it’s platform.
Now Facebook has enter the live streaming market with their aptly named Facebook Live.
Want to Have a Go?
Tough. Currently Facebook Live is exclusively available through the Facebook Mentions App. Not heard of the either? No surprise there – Mentions is only available to public figures with verified accounts such as actors, athletes, musicians and other influencers.
The service it’s self is a fairly simple yet powerful tool. Using the app the public figure can use their smartphone to live broadcast whatever they are up to using the phone’s cameras. The Facebook Media Blog has a variety of example of broadcasts that are scheduled and can be re-watched.
Facebook has been growing its video platform offering, as we’ve covered on our marketing blog. While Facebook Video still has a long way to go in terms of features and functionality, Live Streaming is the next logical step.
According to the Facebook Media Blog, 900 million people follow public figures like celebrities. That is a huge built in audience to work with.
Currently the Live Service is being pitched as a way to engage with and build audiences. Looking at the feature set of Live this is a very realistic proposition. The feature set currently includes:
- Live Stats – Monitor how many people are currently watching the stream. Very useful for keeping track of what’s proving popular – see a drop in viewers, quickly move on to a new subject or scene.
- Save Video – The video can be uploaded to Facebook or re-broadcast later. Meerkat only introduced the Save Video option around May this year.
- Multiple Cameras – This is a killer feature. The app allows the user to switch the live feed to either the main or front facing camera during the live stream. Great for control and interaction, shoot the scene or be in the scene.
The mobile and ‘simple’ live streaming market is definitely filling up and it looks like Facebook Live is targeting Meerkat’s corner with it’s current exclusivity to ‘public figures’. As pointed out by Buzzfeed – Periscope is focusing on live streaming and sharing everyday life – Meerkat has been focusing on promoting the celebrity market.
Facebook Live’s restriction to the Mentions App may well play to Meerkat’s and other Live Streaming services favor. With 900 million people connected to the many verified public figures on Facebook there will be many people wanting to emulate their idols and heroes. In this case there will be a lot of users looking for a platform that actually lets them live stream.
Meerkat has also expanded the accessibility of their platform by including the option to use the service with (ironically) a Facebook Login and adding the ability to embed Live Streams in websites.
Facebook has yet to comment on whether the Live Service will be coming to general public users at all. If you really want to have a go you could go ahead and apply for a verified Facebook account!
If you’re looking to use video in your marketing and promotion get in touch with Workshop Media, we’re always happy to help and advise. We have a complete range of Video Production and Video Marketing Services as well as experience in producing live streaming from events of all sizes.