It’s been a big year for video on Facebook with video becoming a more integrated part of the Facebook experience.
More and more video content is being uploaded directly to Facebook’s native video platform, but the one thing that is still missing is the ability to directly search for or access video content.
Facebook search itself does not search for any particular content type. Trending feeds don’t distinguish between content types either.
Facebook Videos are about to get easier to find with the new Facebook Video Feeds feature. The feature is currently being tested on iOS and will be coming to the Android Facebook app in a few months.
Facebook Video Feed
Facebook has realised that video content is what people want online. But they have also realised that while it integrates well with the rest of the Facebook (and the web in general), watching a video is a different type of experience than reading a post. You can’t always spare the time to watch a video – sometimes you need to watch with sound and that not always possible if you’re out and about using the mobile version.
The Facebook Video Feed will aggregate video content from pages and people you follow in one feed, making it easy to find the content.
Videos that have been bookmarked with the ‘Save’ option will also be listed here.
Future of Facebook Video
Video content is massively popular on Facebook, despite some controversy in how Facebook measures the numbers of views. Whether you use Facebook Video for fun or promotion, video posts generate more and better engagements.
Making video content more accessible through the Facebook Video Feed will make sure that people don’t miss out on your content.
Facebook are also testing other ways to make video content more accessible such as the ‘floating video’ and ‘related video’ features.
Critically to the continued success of video on the social media platform is greater user control over their video content. Copied or Freebooted content is set to be more easily identified with a new suite of video management tools. Options for forcing monetisation of copied or copyright content or removing it will be added.
Make your Video Social with Workshop Media
Facebook is a great platform for using promotional video. The new featuring coming soon will only add to the accessibility and popularity of content on the platform.
To take advantage and be seen on Facebook you need video content. Workshop Media can help you make the most of this and other social platforms. We offer a complete production service as well as a complete Video Marketing package, ensuring not only will you have great looking, engaging content, but it will get seen by the right people.