Facebook’s Dislike Button will Help Marketing
The Facebook ‘Like’ button has been a core part of the Facebook experience since 2009. Its also been a constant feature on websites since ‘Like Button’ plugins started arriving on 2010.
The Like function allows users to quickly express some sort of appreciation for a post, video or virtually every type of content. It’s great for when you want to positively acknowledge something but don’t necessarily want to contribute to a conversion.
Like / Don’t Like
But clicking ‘Like’ can sometime feel a bit… wrong. You may want show support but the post may be negative – like a friend posting that they’ve lost a love one for example.
But now Facebook are planning on introducing a Dislike Button.
Dislike Button Reveal
Mark Zuckerberg explains the complexity of introducing a major new feature like a dislike button in his presentation. You can understand the reluctance to rush the introduction of a feature that has such potential to change an already successful platform.
However the dislike button function might be more subtle in its execution. Rather than just a dislike button the new ‘product’ could be a option to allow a greater range of expression. This would be similar to Facebook status updates that already allow you to express ‘how you are feeling’.
This would match Zuckerberg’s statement in his Q&A that Facebook doesn’t want to become a competitive environment where posts are up voted and down voted.
Up Vote an Down Vote?
Many content driven sites use the concept of up voting and down voting. Essentially liking and disliking. It adds an element of competition to content and also allows users to get an impression of what others think of the content.
YouTube does this with the Thumbs Up an Thumbs Down bar under it’s videos. Imgur – a famously competitive image sharing site actually uses the user votes to determine the order in which content is displayed and what makes the front page.
Dislike Button for a Complete Picture
Facebook ‘likes’ only tells half the story. We can get an impression of the number of people who react positively to a post via the number of likes. But we don’t get a picture of the number of people who had a negative reaction to the post.
Adding a Dislike Button may actually be a positive thing for those using Facebook as a marketing platform.
Knowing that an audience does not like the content that you are putting out is more important than getting no response because there is no quick way to signal dislike.
While getting a number of dislikes to a post may on the surface look ‘bad’ – it will signal that you need to tweak your content to get a better response.
Get Your Video Content Liked
Facebook has been busy adding a whole host of video features making it a great platform for Video Marketing. Video content is more engaging and so more likely to generate a response from your audience in the first place.
If you want great video content talk to Workshop Media. We have a complete range of Video Production Services as well as a complete Video Marketing Service that can get your video marketing content seen by the right people on Facebook and other networks.
Get in touch today if you need support in making the most of your video content online or if you have any question.