I’ve been looking at a few of the options to create more links in our content marketing strategy and I think the big one that has stood out for me was guest blogging. I was chatting with a friend from Web Design Company Urban Attic today and everything seemed to click into place.
Guest blogging is where you invite someone to write a blog on your blog or they approach you to write on your blog. Why would you do this?
1. Link building
By appearing on another site in your area of expertise with a link back to your site you create a connection for the search engines. This is a good thing for appearing higher in searches.
Those links aren’t just good for the rankings of search engines. As they exist on sites in your area they direct targeted traffic to your site. This is a good thing for your site.
Assuming the site has a degree of authority on its subject and has a wider readership than your own humble blog, you build your own authority and reputation within the field. This is a good thing for making you warm and fuzzy.
My ideas on guest blogging
These are the typical reasons for guest blogging that I can find. I actually found a really good post about guest blogging, I would recommend checking it out. However, I believe that there is another strategic way that you can use the idea of guest blogging to your advantage.
I am a big fan of networking. It has taken me a long time to get there but I am. Guest blogging gives you an excellent topic of conversation either in person or on line. I have my list of people I want to talk to and I am going to check out whether or not these people have a blog that is relevant and get in touch.
Although I feel that I have been pretty prolific so far I can only speak in my own voice. By injecting some guest blogs into the mix I can offer alternate viewpoints, additional expertise and give links to clients and partners that will be of benefit.
My last name is Guest… I think I am already in with a good chance of being a guest blogger! If you fancy writing a guest blog on the Workshop Media site get in touch with us.