This video is the third part of my talk on networking at the University of Cumbria and how it can apply in social media. We filmed it to make it available to a wider audience, Workshop Media practicing what it preaches!
One of the interesting things I have noticed is that while a great many people are talking about the power of social media for promotion, I haven’t come across many topics that cover what makes social media so powerful. The idea that they are a social network, in essence a continuous networking event that isn’t bound by geography.
The scary part is that quite a few people use social media profiles as part of their research, if you’re not there, you don’t exist.
Finally it is worth noting that the principles of networking apply on social media, it is just a different tool to connect with people.
Building a Twitter Network
Building a twitter network is really simple and easy. The tool it provides is creating a community that you define with who you follow, whether that is other businesses or individuals. By following a Twitter feed, their updates appear in your news feed allowing you to get up to the minute updates about what is happening in their world, an invaluable part of the research phase of networking.
The etiquette on Twitter is to ‘follow back’ so by following people who interest you, it is likely that they will follow you. Bang! Instant twitter network (kinda). The great thing is that there are no barriers here, you decide on who to follow, there is no accept or decline option.
You could spend your days simply reading updates but this is not the full benefit of the twitter network. After following the next step is to ‘retweet’.
A retweet is where you share a tweet that you find interesting from someone you follow to those profiles that follows you, this is where the helping other step comes into play as by sharing posts from those you are following you help get their message or news out wider whilst providing information that is relevant to your followers. It has been shown that if you ask for a ‘Please RT’ (retweet), you will get more retweets.
Finally you want to use Twitter to share your message or content, this needs to be relevant to at least some of your followers without making it too ‘salesy’. Remember the principles of networking?
What You Can Tweet to Your Twitter Network
1. Good News
2. Ask Questions
3. Answer Questions
4. Interesting Content You Find
5. Interesting Content You Create
This isn’t a definitive list but it should demonstrate that you can communicate without selling.
I concluded with a look at THE social networking tool LinkedIn