Web video is a single video on the web. Although it is best to create a series of content sometimes one video is all that is needed. The web video will usually be placed on the home page, where the majority of visitors will see it or on a specific landing page where targeted visitors will see it.
The Problem of Web Pages
Despite all the pictures, text and design elements you have on a web page the page itself can feel a little flat. Visitors don’t stay around long enough, explore the site enough or visit the pages you’d like them to see. This is usually because the page isn’t engaging, people today expect to interact with something in someway. This is where a web video can help.
Web Video Content
A web video provides something with which the visitor can feel they can engage with. They can press play or stop when they want. They can rewind or skip ahead as they see fit. A web video is usually a maximum of 3 minutes in length, so you can be fairly certain that new visitors will stay on the web page for that period of time as they watch the web video.
This is important as the longer a person stays on the page the more likely they are to take some form of action.
Action is the next point that web video can help. It can quickly and effectively explain the benefits of your products or services that will encourage the visitor to explore your site further. You might even want to suggest a specific page the visitor might be interested in.
This web video content will help you engage, inform and guide the visitor.