Whenever you post a new video online you need to think about what video service you upload to. Different platforms offer different features. But you may also what to think about who you want seeing your video content.
With most video marketing content it’s best share publicly to generate the best possible exposure. But there are sometimes you may want to share with a select group. Special offers, sneak previews etc, or simply not wanting your content listed publicly.
YouTube has offered an ‘Unlisted’ setting for video for a long time. Users can upload a video and only those with the direct link can see the video.
Facebook is getting in on the unlisted video game with Facebook Secret Videos.
Facebook Secret Videos
By default, uploading and publishing a video to a Facebook Page will automatically make that content available to anyone who likes that page – or publicly depending on your page settings.
By selecting ‘Add as secret video’ in the upload dialogue you can hide the new video from being visible on Facebook.
The video can be shared by direct link with whoever you like but won’t appear in news feeds or on your page.
You can also embed the video content wherever you like (if you enable that option). Meaning you can place it in a blog or webpage.
Video Platform Flexibility
Facebook is all about sharing content so why would Facebook add this option? Well this year has seen Facebook add a whole host new features to it’s video platform to make more attractive to wider range of users for both professional and personal use.
The addition of Facebook Secret Videos allows users to use Facebook’s video platform as a hosting platform and embed the videos for viewing elsewhere – like most other platforms.
This additional control flexibility makes using Facebook for video far more attractive. Facebook’s video offering is a step closer to the feature sets of long established video hosting services like YouTube or premium providers like Vimeo or Vzaar.
Critically for business and brands, this expanding feature set means that they can work with video content effectively without having to use an additional platform.
Great Video, Shared or Not
There are plenty of options for where to host your video content online. If you need help need help working with video platforms or choosing the right one for you, talk to the team at Workshop Media.