LinkedIn announced last week that it has acquired e-learning platform Lynda.com for a whopping $1.5 Billion.
Lynda.com provides a subscription based access to e-learning materials in a huge variety of subjects with 3441 courses available in video format.
Why is this a big deal? Large tech companies are always buying out other platforms.
Facebook acquired photographic sharing app Instagram in Feb 2015. Since then it’s gobbled up gaming virtual reality pioneer Oculus Rift in March 2014 for $400 million in cash, $1.6 billion in Facebook stock, and an additional $300 million subject to Oculus VR meeting certain financial targets – Wikipedia.
In both of these Facebook examples its not about buying up the competition – its about expanding the service offering.
Connecting Content To Users
As LinkedIn CEO Jeff Weiner talks about in the Bloomberg video above the case of Lynda’s acquisition is very much the same. LinkedIn is covering its user base needs.
Having provided tools for users to analysis skills and identify skill gaps it’s now expanding its platform to help users fill those skill gaps and enhance current skills.
LinkedIn will now be able to connect content with more users. Lynda’s library of learning resources can be matched to and offered to appropriate LinkedIn users.
Expanding Your Online Offering
It’s not just the E-Learning arena that can benefit from finding new ways to connect content with interested viewers and users.