It’s 20 years ago this week that Windows 95 hit the shelves across the world and introduced the world of multitasking and the Start Button.
There was a huge buzz in the media about Windows 95 and how easy it was going to make computing for everyone with its simple yet powerful features.
Microsoft was very keen to make the latest version of Windows seem as down to earth as possible. This was one of the first operating system launches that wasn’t just for the IT department. One of the tools used to connect people with the product was Video. Specifically a promotional VHS Guide to Windows 95.
Making Friends with Windows
The now somewhat infamous guide featured two up and coming stars of a recent break out success TV show – Matthew Perry and Jennifer Aniston from Friends, which launched in 1994.
Take a look at the one of the most 90’s videos you will ever see:
Obviously internet access was very limited at the time and bandwidth was mostly limited to dial up speeds. Practical delivery of video over the internet was a long way off. DVD launched in Japan in 1995 but wouldn’t hit the US until 1997 and Europe in 1998. So VHS was the most practical method of delivering the video content.
The delivery method for any promotional video guide these days would be web video via platforms like YouTube and social media like Facebook.
While web based video offers the best option for reaching a wide audience these days it’s not the only option.
DVD and Blu-Ray are very popular delivery options for all kinds of video marketing content:
- Product Guides / Catalogues
- Learning / Instructional Materials
- Venue Tours
The major advantage offline video delivery has over web delivery is that it’s not dependent on a live internet connection. Despite widespread availability of broadband connections, connection speed and reliability vary massively in the UK and between countries.
An offline version of your video content means that clients and potential clients can have your promotional material or video product in their hands and accessible regardless of internet access.
DVD or Blu-Ray disks can also be packaged to match a brand’s style and so fit in seamlessly with other printed content like brochures.
Retro Release Appeal
Depending on the age of your target audience, releasing video content on VHS holds a strong nostalgic quality.
Proof that a retro approach to video content is still appealing can be seen with the iOS app ‘VHS Camcorder’ skyrocketing in the iTunes download chart.
The app’s popularity has been helped by the release of a video featuring US rapper Wiz Khalifa getting into an altercation with some airport security personal for not wanting to step off his Monorover. Shot using the VHS Camcorder app, the grainy quality and poor sound add a 90’s news report feel to the scene.
Applying effects and filters to video content is a natural evolution of the popularity of photo filters in apps like Instagram.
Regardless of how you want to deliver your video content Workshop Media can help.
Not only can we produce great video for you with our complete range of Video Production Services we can work with you to determine what online platforms and offline formats are going to give you the best results – whether its YouTube, DVD or something more retro.
Get in touch today, we’re always happy to help and advise.