I attended the Spotlight on Lancaster University with mixed feelings… As an alumni I was really interested in seeing what the University was involved with and where it was heading in the future. On the other hand I had ‘trepidations’ of sitting in a lecture theatre being bombarded with information I would struggle to understand […]
If you want news on how to make the most out of video online to promote your business our marketing blog is a good place to start.
Workshop Media likes to keep up to date with the latest updates to platforms like YouTube, Facebook and Twitter all of which offer different support for video content.
Marketing Blog Subject Index
DT’s Journal – A series of blogs from the mind of Managing Director DT Guest.
David’s Journal – Analysis and speculation (some wild) from Marketing Director David Forrest.
Video Marketing – A series of posts on using video to market your business.
Social Networks – Posts on the many social networks that are now major players in online video.
Event Video – A series of posts on using video to capture the value of your event.
The marketing blog is an opportunity to practice what we preach, giving away some goodies about what we do. It also gives us a chance to experiment with new ideas to see what works and how.
We hope you enjoy!
After months of planning, researching, writing, designing and arguing the Workshop Media website is now live. We have spent a great deal of time thinking of what we want our video marketing website to do. Its not just about putting our services out there, but creating a hub of video marketing content here on our […]Content, Content Marketing, Digital Marketing, Quality Content, Social Media, Video Content, Video Marketing, Web Video
I am truly an oxymoron. I am a ‘creative’ person but I fuel that creativity through processes… or as the office joke I have an obsessive love of flow charting. My brain is wired to break everything down into simple steps which helps in terms of planning and project management but it really comes into […]Content, Flow Chart, Video Marketing
It’s all well and good to rave about the benefits of video marketing and the uses in can be used for but what really needs to be done first is to sit down and work out why you want to use video content: 1. Identify stages in your customer life cycle where you can use […]Analytics, Content, Content Marketing, Engagement, Insights, Quality Content, Video Content, Video Marketing, Vimeo, You Tube
The term video marketing is growing much more prevalent these days… But what does it mean? According to Cisco Visual Networking Index : “Internet video is now 40 percent of consumer Internet traffic, and will reach 62 percent by the end of 2015, not including the amount of video exchanged through P2P file sharing. The […]Bill Hicks, Cisco Visual Networking Index, Content, Content Marketing, Digital Marketing, Engagement, Quality Content, Social Media, Video Marketing, Web Video
I’ll confess… we are biased. With the internet expanding into most areas of our lives the way we communicate has changed dramatically. Yet the way our brains work has not. The majority of us are visual thinkers, we are stimulated by pictures and images rather than text. The static image or photograph speaks a thousand […]Content, Content Marketing, Engagement, Facebook, Social Media, Twitter, Video Content, Vimeo, Web Video, You Tube
Looking back at E-Consultancy’s 10 digital predictions for 2011, two important points seemed to strike me as very obvious and not really predictions. Quality is the new quantity Contents and malcontents Surely these points have always held true. If you want to play the numbers game and deal with decimal point conversion rates then good […]Content, Content Marketing, E-Consultancy, Engagement, Epic 2015, Quality Content, Social Media, Web Video