2015 is shaping up to be a great year for online video.
Twitter has made advances in bringing video into its core feature offering. YouTube continues to offer new features and is diversifying into dedicated platforms for different markets most notably Music, Gaming and for Kids. Facebook is making ground with auto play videos providing a very attractive tool for video marketing and reporting billions of video views.
Live Streaming has also made leaps forward in accessibility. Meerkat launched this year with much excitement. Making live streaming easy, all you need is a mobile phone camera and a Twitter account. The simple but feature rich service soon found competition from Twitter’s own version, Periscope.
Meerkat Simplifies Live Streaming
Meerkat is not out of the game just yet. Meerkat Live feeds can now be embedded anywhere. Starting with a partnership with Discovery Channel and their Shark Week season. Meerkat Live Streams will allow viewers to see live behind the scenes content and watch and comment on shows along with experts and hosts.
Using social networks and external content platforms can sometimes drive traffic away from websites. While not thought of as absolutely essential these days, most companies and organisations still find that a solid brand website is the hub of online promotion. A website offers a much more controlled and structured environment for your own promotion.
This is where the ability to embed content from networks and platforms is key. Embedding content allows you to bring content from social networks and other content platforms to your own site and pages. One of YouTube’s killer features has always been the ability to embed videos on webpages. Similar embed features are available on Twitter for individual tweets including video as well as Facebook video content. Another more basic example is the Facebook and Twitter widgets at the bottom of this site.
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Meerkat has jumped ahead of the curve this month with the addition of the ability to embed live streams in web pages.
For users of live streaming or those thinking of using it, this addition means that using Meerkat over Twitter’s competing Periscope just got a whole lot more compelling.
Embedding the Live Video feed on your own pages with your own custom urls, means you don’t have to direct your audience to an external site. You can retain control of the environment that people are watching your live stream in.
Controlling the viewing environment has many advantages:
- Stay ‘on brand’ – Use your websites layout, colour scheme and logos to create a familiar branded appearance.
- Promotional Content – Use the space on the feed page to promote you products and services and direct views to other content like your vlog or blog.
- Fast Contact / Connections – The same page that hosts the embedded Meerkat feed can also sport a contact form and contact details to encourage views to get in touch easily.
Meerkat’s first big embedding partner is Discovery Channel and its Shark Week season, starting on 5th July.
If you’re interested in using video or live streaming to promote yourself and or business, get in touch with Workshop Media, we’re always happy to help and advise.