Not to be outdone by Facebook’s announcement of their new Live Video Streaming Service: Facebook Live, Twitter’s Periscope has released some interesting performance numbers this week.
Periscope is a free Video Live Streaming service. Users can use their Android or iOS phones to broadcast whether they are doing to followers all over the world – live events, speeches, tours, gigs or just everyday things.
The service launched in March 2015 and has been seen as a direct competitor to Meerkat that launched earlier in the year.
Periscope by the Numbers
Announced in a in blog post Periscope revealed that the service currently has 10 million accounts.
No word on how many of these are active accounts or how many of them are at least regular broadcasters. Meerkat has reportedly only 2 million users, again with no information on how many are active.
Very interestingly the post from the core Periscope Team details how the most important metric to them is not Daily Active Users or even Monthly Users but Time Watched.
The big Time Watched metric revealed is that Periscope users are watching 40 years worth of video watched per day.
This includes both the Android and iOS app platforms but not yet the periscope.tv platform. That is a lot of video.
But to put that in perspective, YouTube – which also offers Live Streaming enjoys hundreds of millions of hours of video content per day. 40 years is 350633 hours – a big number but not king of video big.
The big advantage over YouTube that Periscope and Meerkat is accessibility. Just a phone and free account and your only a record button away from broadcasting to your social media followers.
Scarcity of Numbers
To have any performance information released and opening explained by a new service from Twitter is something new. Twitter it’s self is quite closed lipped on how it is performing.
While a great platform that many profit from individually, the company it’s self is still finding it difficult to turn a profit.
Earlier in 2015 Twitter lost £5 billion of its stock value after stats on Twitter’s performance were released before trading could open – ironically the information was brought to light via a tweet.
So understandably Twitter and other platforms like it are reluctant to reveal too much performance information, for fear that it could hurt their share price.
Counting the Numbers
With Live Streaming and Web Video becoming a bigger part of marketing all the time this means more and more statistics being produced.
Whether like Periscope these numbers are released into the wide or like Twitter you play the stats close to your chest – analysis of the numbers is key to knowing whether your content is working.
If you are planning on using Video and or Live Streaming or already are, making sense of the numbers might be where you need some help.