StaffSafe – Explainer Videos
Interest and Consideration / Project
StaffSafe approached us to help utilise footage they had created and use it as part of a new rebrand, simplifying the message and making it more impactful for their core audience of operational decision makers in large retail chains.
We successfully created two 120 second videos, with additional motion graphics that quickly and simply explained the StaffSafe system in a way that spoke to their audiences core concerns.
These videos were embedded in the new StaffSafe website as well as being made available for use on social media. In addition to the ‘general’ versions of each video, personalised versions of each video with individual contact information were created for use by the StaffSafe sales representatives for use on LinkedIn further extending the scope of use of the video content.