We’ve all come across great video content and thought “I wish I’d thought of that!“. But just because an awesome video is by someone else doesn’t mean you can’t use it on your own social media feeds or website – that’s what the share and embed buttons are for.
Sharing interesting, entertaining and or informative content online engages your audience and starts conversations. This can be a highly effective part of your marketing strategy. People want you to share their content.
However there is a worrying trend on social media, especially Facebook where people are stealing video content of other creators by downloading it from platforms like YouTube and re-uploading it to pass it off as their own, rather than sharing the original. This is Freebooting.
Freebooting on the Rise
High profile YouTuber and video producer Hank Green in a recent blog post had a few things to say about Facebook’s lack on traction in dealing with this trend.
In the post, highlighted by the BBC, Green highlights that one of Facebook’s short comings with video content is the current inability to police the platform for stolen content. Users are currently unable to search for specific content types like video.
Green also points out a study by marketing firm Ogilvy that states that a staggering 73% of the most popular Facebook videos were freebooted either from legitimate Facebook uploads or from other video hosting services.
Whats the Harm?
As a video marketing company, Workshop Media know the effort and goes into creating original video content. It takes time, effort not to mention money to create great content.
Even if you post your video content online for people to watch freely, when someone takes it and uses it for their own uses – it’s theft. Simple.
Many companies and organisations as well as individuals like Hank Green produce video content and generate an income from monitising the videos with ads on YouTube. When someone takes a video for their own use they are taking the video creator’s potential income away.
Have a watch of this great breakdown of the freebooting problem by journalist Tim Pool from his TimCast YouTube channel. Tim points out that not all freebooting is malicious and profit driven. Part of the problem is that sharing platforms may encourage users to upload and user their native video features.
Share Don’t Freeboot
The kind of video content that is mostly at risk of being freebooted is entertaining or unique content. Many organisations find it beneficial to post a variety of content on different subjects to their social media feeds. This shows you are connected to the world that you have opinions and that you are engaged.
The fact that you haven’t come up with the content originally does not matter, what matters is that your have taken the time to post it, comment on it and start a conversation around it.
Freebooting content to promote yourself is saying to world that your aren’t willing to generate your own content but you are happy to use other people’s videos to promote yourself – you’re happy to steal.
It should be obvious that if someone realises you’ve freebooted content you’re going to find it hard to build a good image for yourself or business online.
If you see great content – Share It, Embed It – Give Credit, don’t freeboot.
Get Original Video Content
Talk to Workshop Media today about getting great original video content for your web and social media marketing strategy. Whether you’re just getting started with video or you’re looking for a new service provider we can help.