Each have specific feature sets, each have their own audiences. The end goal of your video content (sales, leads, conversions etc.) will often help determine what platform to use – finding the right platform is something that Workshop Media can help with.
But sometimes the very nature and format of your video can determine what platform will be the best fit.
Disney is making use of Vine with a very short sneak preview ‘vine’ of it’s upcoming live action version of The Jungle Book.
These days film trailers have their own trailers in order to drum up a audience the when the ‘full’ trailer drops. This Jungle Book vine is an extreme example.
The time restriction leads it’s self to the concept of a sneak preview very well. Not much is given away – the jungle scene is set and we get a silhouette of Mowgli. And that’s it. Just enough to wet appetites.
Short and Sweet
Vine is an interesting platform that is centred around these very short 6 second videos. Brands have been finding interesting ways of making use of this popular social video platform for video marketing as well.
Vine’s 6 Second Story
6 seconds is not a long time and complex messages don’t translate particularly well. A whole sub genre of videos have grown around 6 second stories.
The best vines are simple, focused around a single idea, object or concept. Rather than squeeze in the whole product – a single feature or aspect is shown. This allows a whole series of vines to be created.
Early attempts at marketing via Vine included cutting up an entire film trailer into 6 second chunks. While an amusing challenge to watch, it wasn’t a particularly practical way to use the platform, that is a social platform at it’s heart. Sharing and reposting is key to an individual vine’s success – like posts and status updates on Facebook. Having to share multiple vines to share the complete message is never going to give a clear picture.
Here emerges a potential pit fall of using multiple video platforms. Just because one video and social platform has delivered results, it doesn’t mean that every other platform will work the same for that content.
Each platform is different, with different audiences and in the case of Vine, very particular specifications for your video.
That’s not to say you have to start from scratch every time you try out a different platform. But considering and tailoring content to the platforms and different audiences can be the key to success.
The 6 second vine for The Jungle Book works great on Vine but there would be a very different reaction on YouTube where the audience would expect a longer more complete trailer. That’s why the YouTube ‘full’ teaser trailer is almost 2 minutes long.
Video Platform Support
Choosing the right platform for your video content and getting your content ready for those platforms, can be a tricky proposition. You want features that are going to help you achieve your marketing goals and you also want the right audience to work with. Workshop Media’s Video Marketing Services can help.
Workshop also has a complete range of Video Production Services available to create high quality, original and effective video content for you, your business or project.
Whatever your video needs, we can help and advise. Get in touch today, we’re always happy to chat.