Are you taken with LinkedIn? If you have a LinkedIn account then you should already have a particular set of skills listed as part of your profile.
Fox have recently started a new promotion of Taken 3 staring Liam Neeson. The promotion is fronted by a simple web video of Neeson’s character ‘Bryan Mills’, cut with shots highlighting his ‘skills’ from the new film.
The promotion is partnered with LinkedIn. Linking the two is the idea of having a ‘set of particular skills‘ – a key and now iconic phrase from the first Taken. Neeson’s character, informs his daughter’s kidnappers that he has a ‘particular set of skills’ that will allow him to track them down and kill them. Awesome.
The video and accompanying LinkedIn page is an excellent and quite unique way of engaging an audience and utilising a popular social network that often gets overlooking in the promotional arena.
The promotion is a competition, the winners of which will receive a video endorsement on Linked In by Mills. Time to get that profile up to date!
Of course it might not be the best idea to list ‘executer of kidnappers’ amongst your LinkedIn skill set, but the promotion and its video does highlight a few interesting questions about how we use LinkedIn, particularly skills endorsements.
Endorsing on LinkedIn
LinkedIn has been around over 10 years now (9 months longer than Facebook) and introduced the idea of one click endorsements in September 2012. With a single click a connection can essentially thumbs up one or many of your stated skills. Your profile in turn, ranks your skills in order of number of endorsements on your profile page.
This was an instant hit with users – as it provided a very quick way to promote each others profiles. After a few endorsements you and others in your network can begin to see where people see your stronger skills lying. This can be a useful tool in personal and professional development and promotion.
Another positive of the skill endorsements feature is that it provides a very accessible visual way for LinkedIn users to get to know you and potentially grade your ability level.
This is where some users run into some issues. LinkedIn provides the function for connections to suggest skills to other users and endorse them. This means that users may have to turn down a suggested skill and endorsement for their profile if they feel it does not reflect their professional image.
Other issues with the endorsement system includes being continually endorsed for skills and functions that while providing a background picture to your skill set and work history, are a little out of date.
With that in mind here are a few tips for using LinkedIn endorsements:
- Don’t over endorse. Your endorsements are a two way process. When you endorse someone’s skills you can promote their skills in their profile. However people can see what you have endorsed. If they see you have simply endorsed everything – it can indicate that your don’t really know the persons abilities or not providing proper endorsements.
- Only endorse someone you have proper knowledge of. Maybe you know them or have done work with them. Endorsing people you have no knowledge of may seem generous but you well be endorsing irrelevant skills.
- Consider relevant skills. Many users have been on LinkedIn for a fair few years. Their careers and job roles have more than likely evolved or changed completely. After considering the other pointers above, consider endorsing skills that are relevant to their current position and job role – this will be more useful to them in building an effective profile.
- Don’t suggest incorrect or irrelevant skills. If someone maintains an up to date profile they will have listed the skills they want to promote and be known for. Only suggest new a skill if it is an honest recent development. Otherwise browse the list of skills they have listed and that they obviously feel comfortable with.
Sticking to these or similar pointers will help you and your connections maintain an accurate profile, making LinkedIn much more useful as an accurate tool to use in career and professional development.
As for Byran Mill’s offer of an endorsement I think it might be worth bending the rules for.