The Problem of a Duck on a Blog
Some might have noticed the Power of a Duck on Twitter post I wrote last month. You might have even read it.
Well actually a lot of people are reading it. In fact at the end of last month it over took the home page as the most popular page on our site and ‘duck’ is the most popular keyword for people coming to our site through search.
This has been a little frustrating. We don’t do ‘ducks’, people searching for the d-word coming to our site might be disappointed, affecting our analytic results as they ‘bounce’ off.
The post itself is very short and is a light hearted look at how Twitter hashtags can be used.
Frustration aside the post has yielded some really interesting points at the way content is planned and executed and how ‘traffic’ is different from ‘quality traffic’. This particular piece of blog content is driving a great deal of traffic to our site. 174 words on a blog pulling eyeballs from all over the world. Imagine what effect this would have if our business did something duck related?
As our business doesn’t ‘do ducks’ this traffic is not quality traffic. People visiting the site from a search for ‘duck’ will be very disappointed and leave immediately. This means that all those eyeballs don’t count. Which is the important difference. Quality traffic means that the visitors ‘do’ something with your site whether that be comment, buy, contact or subscribe.
It would be like a shop measuring the number of people who looked in their window. Unless they walk through the door it doesn’t count.
As this post is again about ducks I’m wondering if this will rocket up through our content or if it will wallow at the bottom. It will be interesting either way