This festive season has seen some serious escalation in the efforts of many brand’s Christmas Videos over the last few years.
It’s always been a well utilised strategy during the Christmas season to run festive adverts on tv, the raise of online video has opened the door to more variety and much deeper creativity. Many Christmas videos and adverts are more ‘brand videos’ than traditional adverts.
Christmas videos don’t tend to be simple product lists and half price offers these days. Christmas shopping is an experience and brands need to sell their take on Christmas to draw in business each year.
Here are 10 of the best Christmas Videos for 2015, each trying something different to draw in the customers, some of these you may have spotted, some you may have missed.
Sainsbury’s – Mog’s Christmas
A classic character from the childhoods of many born in the 1970s and 80s. Mog the Cat returns for a full blown short film, tugging at the heartstrings and bringing back childhood memories. A very different direction from last year’s Christmas in the trenches, which some found to be exploitative.
John Lewis – Man on the Moon
Again, a virtual short film, not selling anything in particular other than a message of giving at Christmas. This year’s John Lewis advert boasts outstanding production values as well as a heartfelt story.
Aldi – Man on the Moon Responce
Aldi have a long history of short and cheeky tv adverts that translate very well to the ‘funny web video’ landscape. This year’s effort in direct response to John Lewis’s Man on the Moon is no exception.
Boots – Discover More
On the surface of it this may look like a more traditional ‘advert’, showing off the an attractive product range for the season. Look a little closer and you’ll see no real store or even prices but different departments and product ranges expressed through experiences that sell Boots as the place to get gifts for all your family and friends.
M&S – The Art of Christmas
M&S’s effort this year condenses the entire Christmas experience into 60 seconds, from hunting for presents, the food, the surprises on Christmas Day and the inevitable exhaustion by the end of the day (just in time to miss the Doctor Who Christmas Special). The whole experience M&S can provide for and most people can relate to in some way.
TKMaxx – Love Your Neighbour
Another advert that doesn’t show anything that’s sold in store. TKMaxx promotes neighbourly love as much as it’s prices in an advert that again many people will be able to easily relate to.
Loterías y Apuestas del Estado – Anuncio Lotería de Navidad 2015 – #Justino
A short film to give Disney a run for it’s money. Promoting the Spanish Lottery and that the ‘jackpot is to share’ (el mayor premio es Compartirlo), this short features a lonely night time security guard called Justino who brightens the day staff’s lives with his late night antics in a manikin factory. Produced without dialogue the charming message translates without effort.
Co-op Food – Party Ice
Simple acts of kindness at Christmas are a theme this year in many videos. Co-op manages to demonstrate their wide range of food for the Christmas season coupled with a simple reminder to again look out for our neighbours especially at this time of year.
The Body Shop – Jingle Bells
A Christmas campaign with a responsible attitude. The Body Shop combines a jolly take on singling in the shower with a product demo and the promise of supporting WaterAid with their Christmas sales. People love to feel good about their shopping experience, knowing it’s going to help someone in need is a great bonus.
Edeka – Time to Come Home
German supermarket and food brand Edeka goes after the heartstrings with this short but powerful story of a family gathering and a second chance. Showcasing very little in what the company sells, the advert is simply a reminder of values that it believes it shares with its customers.
What were your favourite Christmas videos this year?
It’s never too early to start planning your Christmas video for 2016, talk to Workshop Media this new year about getting started with your video marketing for 2016. If you’re new to using video or looking for a new video partner we’d love to help. Drop us a line!
Merry Christmas from the Workshop Media team!