There are loads of ways to post video content online and through social media. You can create a YouTube channel and upload professionally created content. Or you can even create content directly through mobile apps like Vine or Twitter.
The direct approach is a great way of getting short, clips online quickly – like when you’re out at an event or on the move.
Why does Landscape Video Matter?
Landscape Video is the correct frame orientation – simple. Film has always been created in a horizontal layout. This is the natural way for people to see visual content.
This is because people see in a horizontal layout – our eyes are side by side not one on top of the other. Our field of view is a landscape, horizontal perspective.
Where did Portrait Videos Come From?
It’s only with the advent of mobile devices like mobile phones with cameras have people started to create portrait videos. Phones are designed to fit and be used comfortably into the palms of our hands. As a result they are portrait in their design. So holding them up to take a photo or video the natural thing to do is to hold them in the portrait or vertical way.
Why is Landscape Video Better for Marketing?
- Landscape Video is a more natural image as it matches our field of vision. When filming in landscape it allows you to capture the scene with far greater ease as you don’t have to more the camera about as much.
- A Portrait or Vertical video can leave a negative impression regardless of content. Unfortunately it can often look amateurish, or that you are unfamiliar with using something as simple as a mobile phone.
- If you are using video on Twitter or other social media platforms to promote yourself you need to use the tools correctly to make a good impression.
- All online video platforms offer a Landscape or Horizontal Video standard. Uploading portrait video will result in reduced video quality as the video has to be shrunk to fit the correct frame size. The video may also be stretched, distorted or played back in a orcward orientation – like upside down.
Say NO to Portrait Video!
For the sake of rotating a mobile phone 90 degrees you can create far better videos and make a much better impression on Twitter and other video platforms.
If you need help or advice on using Video in your marketing – get in touch with Workshop Media, we’re alway happy to help and advise.