Follow up to: Facebook’s Dislike button Will Help Marketing
Workshop Media likes to keep up to date with updates to social networks, not just because many support video but because many, like Facebook, allow us to measure how video content is performing for ourselves and clients.
One of the metrics used to measure a video’s performance on Facebook is ‘Likes’.
We recently blogged about an upcoming addition to Facebook’s Like function and how soon users would be able to ‘Dislike‘.
We joined others in speculating that it was more likely that a more varied function than a simple Dislike button was in development. Facebook CEO Mark Zuckerberg commented that he did not want Facebook to become a negative, critical environment.
According to sources close to technology and gadget blog Engadget we can look forward to a new ‘Reactions’ system that will supplement the like option.
As well as the standard Like, users will be able to react using a spectrum of common reactions, from positive to negative. This will make it easier to quickly show an appropriate response to a status or post.
Visually this reaction system is speculated to resemble emojis.
Facebook Reactions Impact
We’ve previously examined how useful a more varied quick response system would be to marketing content on Facebook. Feedback is critical for evaluating and improving marketing material, whether negative or positive.
But it looks like we’ll have to wait a while longer before we get to take advantage of Reactions in paid for ads. Engadget reports that all Reactions will still show as Likes in the Ad manager for the time being.
The roll out of the Facebook Reactions is set to begin today (Friday 09/10/2015) in Ireland and Spain.
While Likes are part of the puzzle they’re not the whole story. If you want to know how well your video content is performing on social media talk to Workshop Media about our Video Marketing Services.
Get in touch, we’re always happy to help.