The Problem with Vimeo for Video Marketing
Ahead of You Tube for a while (it launched in 2004 and was the first video sharing platform to support HD content), Vimeo has always been a lot more exclusive than its younger sibling.
It does not allow commercial video on its site. If you want to get on to Vimeo, you have to create the content and that content can’t sell or promote in any way. The regulations have spawned a great deal of debate about its use and value, splitting content creators down the middle; as one blog puts it “Vimeo has been the traditional haunt of pretentious artistes and Apple fanboys”.
So why use it?
Top 8 Reasons to Use Vimeo for Video Marketing
1. Vimeo has a tight knit and loyal community of ‘Vimeans’. Positive engagement is high on Vimeo with the site coming down quite hard on those people who break its rules.
2. Because of Vimeo’s audience demographic of “Artistes and Apple fanboys” it provides a much more targeted community for your video marketing content to reach.
3. Vimeo has always prided itself on quality over quantity. The playback of your videos whether HD or standard will look better. If it looks better people will be more engaged.
4. Vimeo’s embeddable player does not have to have its branding plastered all over it. For businesses concerned about professionalism and brand this wins hands down.
5. There is a much greater degree of control over who you can share your content with on Vimeo, by either protecting the videos with a password or by inviting only a select few to watch.
6. You have the option to allow your audience to download the video on Vimeo, creating a greater sense of value for your audience and an easy way to send video across the web.
7. The ability to customise the Vimeo video player to match brand colours or player controls to create the right experience.
8. Vimeo has been criticised in the past over its perception of commercial content. Today it offered Vimeo PRO, combining the above advantages with commercial content for a very competitive yearly fee.