I’m a proponent of recycling especially when it comes to video content. By repurposing footage there is no need to reinvent the wheel every time. I came across this perfect example of re-purposing content for video marketing that illustrates the point really well. On top of that it had me in tears of laughter.
The Alamo Drafthouse is a chain of movie theaters located mostly in South USA . It’s not an ordinary chain of movie theatres: they serve beer, and they have a very strict no-phones policy (customers aren’t even permitted to text or light up their cell phone screen for any reason).
A recent member of the audience was so upset at having been kicked out that she left a nasty voicemail. Now most of us would let our finger hover across the delete function.
Not the Alamo Drafthouse, they (re)used it for video marketing…
(Caution: Strong Language)
Alamo Drafthouse paid nothing to make this piece of video marketing. They simply grabbed an audio file and created title cards that transcribe the audio, the transcription is what really made me laugh, the simple font and the way it is perfectly timed just illustrates the kind of audience the Alamo Draft House . Then they uploaded it to their free YouTube account. Very simple and very effective.
Video Marketing Budget: $0
2.1 million views later, I think they’d be happy with the publicity they got. And they also now have a new title card that runs before every film they play that positions their policy perfectly. It would put off people that might want to text, tweet or phone and establish some new customers that appreciate no fzzzAAffzzzip on the speakers or lit faces in the audience.
We can’t all be this clever but it certainly illustrates what can be done with content (even nasty voicemails) that can be reused, reworked and re-purposed.
Do you think this is a stroke of genius? Did you laugh till your sides hurt? Let us know, leave a comment 🙂