An existing client is a great deal more valuable than a new client. There is an existing relationship in place, a degree of trust has been established and they already have some knowledge of your product and service. Most businesses recognise the value of developing this relationship.
Video Marketing and Loyalty
Video provides an engaging way to make available product, information, training, thought leadership or ongoing strategic business content. The strengths of video marketing can increase the effect of the content because not only is the content providing extra value to the loyal customer, it is the best medium for delivering information quickly but it continues to foster the personal relationship with familiar staff’s faces and voices ‘fronting’ the video.
1. Use all your content
Loyal customers will be more interested in the content you produce. Make sure that your videos and other content are easy to find and clearly labelled. Find out how your customers prefer to receive content updates, website, newsletters, social media etc.
2. Make the customer feel important after a sale
It is easy to lose focus on the people who have already paid you, moving on to find the next new customer. Make sure the customer has content tailored specifically for them. Video guides and training to best use the product or service are the most commonly used to ensure the customer makes the best use of what they have paid for.
3. Keep the customer updated
By using video marketing to communicate breaking news, developments in thinking around the product or service and new products that can be of benefit to the existing client you can become a personal and accessible resource for your customers, turning your market into a loyal audience.