Spotted a video on Facebook that you’d like to watch – but don’t have the time right now? Soon you’ll be able to watch it later on Facebook.
One of the major issues that Facebook faces in its mission to rule the web video world is that users can find it difficult to find videos that the want to see.
Overcoming Facebook Video Limitations
Currently there is no way to search within Facebook for a specific type of content like videos. The Facebook search bar offers you the ability to search for “People, Places or Things”. Once a search is entered the results can then be sorted into Top Results, People, Pages, Places, Groups, Apps or Events. These are the various Facebook ‘platforms’ – not content types.
Content like video is sharable across all the Facebook platforms, but not directly searched for.
This navigation limitation can be a real drawback for users. When looking for a video, if it wasn’t recently in their newsfeed they might have to trawl through many different pages to find it. More than likely they will give up the search and quickly switch to YouTube to directly search for and find the video.
Watch It Later Usability
In order to make Facebook a more viable and usable video experience Facebook is adding a Watch It Later option to videos.
This will work in a similar manner to the ‘Saved’ Function that allows users to save various posts types to view later. This function already works for videos. The difference here will be that the Watch It Later option is single click button not an option from a menu.
Critically for usability, the Save function and the Watch It later function are private. Anything bookmarked can only be seen by yourself – unless you specifically share the item later on.
As Facebook is often used for personal and professional purposes this ‘my eyes only’ default status will encourage greater use of the platform ad video in general.
Watch It Later for Video Marketing
Facebook has already rolled out plenty of additions to it’s video service this year. The Watch It Later function strengthens Facebook’s overall video platform offering and so makes it all the more appealing to users to watch video content through. The more users watching video on Facebook the better an option it is as a marketing platform.
As reported by Marketing Land, this function is currently being tested, so it’s not available for everyone just yet.
Get in touch with Workshop Media if you need help with using video on Facebook. Workshop Media has a complete range of Video Production and Video Marketing Services available, not only producing great video content for clients but also making sure their videos get seen.