Event video is a powerful way to capture the value of your one off event and turn it into content for clients and leads.
It is important thought to manage expectation in terms of what event video is and what it is not.
A good place to start would be with an example:
From TEDx You Tube Channel: “In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group.”
First understand that event video is not an advert. It is information driven content in an accessible form. There should be a good level of production value but flawless camera movements and clever editing is unlikely.
In the TEDx event video you can see that the camera stutters in its movements a few times, the framing is sometimes off when the camera is trying to get both speakers and screen in shot and the editing simply cuts from one camera to another and includes slides from the presentation.
Although this example does use two cameras, event video doesn’t necessarily need two cameras. The information can be captured with only one camera either focusing on and following the presenter without changing the frame or zooming in and zooming out at strategic points to capture relevant information.
In the event video example we don’t realistically benefit from the two camera, I suspect it was a ‘just in case’ scenario as there were two presenters.
The final point is the nature and quality of slides used in the event video presentation. These can be used on a full screen to cut away from the presenters giving the talk, providing a different view point and also to highlight critical information. Notice how the brand identity is visible in each slide.
I won’t go into how to avoid ‘Death by Powerpoint’ but here is a useful presentation that goes through the main points.