I think every event, large and small, should be turned into event video content.
Most businesses and organisations use events to pull together their clients, partners, contacts and leads for a specific purpose:
- Share information through presentations
- Demonstrate products or services
- Create buzz
- Lead generation
The list goes on. The amount of work that goes into these events takes up a great deal of resources from the organisation because they are shown to have proven results which can be measured.
I’m a big fan of events. You get to meet new people, reconnect with others in your network, hear some great presentations and usually learn something new.
The down side of these events are that sometimes I miss them either because I was unaware of them or because I had a clash of commitment. Sometimes (I will raise a guilty hand) I book on an event and just can’t motivate myself to go after a busy day at work. The danger of over subscription!
There are some events that I would like to go to but the travel constraints mean that I can’t make it. Even more frustrating is when the event is completely booked out due to limited numbers at the venue.
Yet packed in the event is a great deal of useful content about the host business, about the sector, about products or services and from keynote speakers. The amount of effort expended will run into many man hours in organisation, branding the event, creating the presentations and writing the speeches.
It makes a great deal of sense to capture the value invested in the one off event and turn it into an indefinite content resource for clients and leads by creating an event video.
The process is simply a case of filming and editing the event video into small bite size chunks, uploading it to an online video channel and then adding the link to the video to the follow up contact work after the event.
The returns from the event video will be many, solving the problems listed earlier. The event video content created can be analysed to find out what content is most popular and where people are finding it, this can be fed into the next event to improve the content and the promotion.