Workshop Media Launch Event
Recently I organised our company launch event to mark the re branding of our business to Workshop Media. We invited guests ranging from business to clients to residents in the creative industry centre where we are based to help us celebrate. It was a great event and we were able to showcase our new show reel and get some feedback on the whole re brand.
One big thing that came out of the experience for me is that you don’t have to spend a fortune to have an event with bells and whistles on to get your message out there. As long as you have a bit of an imagination and are willing to put in the time then a great even can be created out of a small budget, which lets face it, at the moment, every penny counts!
I decided that I wanted to make it a fun event and not a dull corporate event. I knew from the start that I wanted the guests to take away a goodie bag, so I began to look into promotional items with our branding on, there were some really good offers out there and I was inundated with tweets when I asked on Twitter if anyone knew any companies that branded items, this one small tweet which turned what should have taken a few hours of research trawling through endless Google search results and websites into a pleasurable half hour of replying back to tweets.
About half way through the tweeting, although there were some very reasonable offers coming through, I still wanted to save by budget as much as possible. That’s when the light bulb above my head switched itself on and I decided to look into doing a goodie bag similar to the ones I used to receive at birthday parties as children, you know the ones filled with goodies, sweets and cake.
Our goodie bags ended up with not only a few well placed and cost effective promotional pieces of information in there to ensure people went away with the new branding but fun things, like a bag of childhood sweets, some bubbles and also a very popular game of Office Bingo, where well known office occurrences take the place of numbers. We have been playing in the office all week!
My piece de resistance had to be my cakes! We had cups cakes made up with white icing and a branded cake topper produced, these were by far the most cost effective piece of marketing of the evening and they tasted good too!
Naturally we filmed the event and posted it to You Tube so that the people who couldn’t make it will be able to share the event with us after all and we can re-purpose the footage in several other ways, getting the most out of our one piece of footage.
I was extremely happy with the event and the analytics on our website and Twitter over the following few days were all the proof we needed to show us that the message had begun to spread.
A huge thanks to all who came but most of all the rest of the team.