Well October has come around really quickly! As it is that time again, I’m crunching through the data for our website finding what is working and what isn’t. As ever these posts have been chosen by YOU, the website visitor. In this case your not talking with your feet but are talking with your clicks.
For starters I can tell you that our strategy has been working, we have been run off our feet with work flying in for video marketing and event videos. That is one of the reasons why I haven’t been able to blog much for my daily journal!
We have also taken the step to remove The Power of a Duck on Twitter from the search engines as it was pulling in a great deal of traffic. Unfortunately the majority of the traffic wasn’t ‘good’. It wasn’t for the content available but rather for the keywords ‘duck’ and ‘rubber duck’.
If we had been selling rubber ducks we would have been millionaires!
A journal entry about how businesses and individual’s can easily find content in their own day to day lives. This has been climbing the ranks quickly now! How long will it stay at number 1?
A journal entry write up of a fantastic workshop seminar ran by Andy Chemney, Managing Director of Ignition CBS. This post has stormed up the ranks this month from number 9 to number 2!
Part of the Customer Lifecycle Series: 3 Tips on using product demonstration videos to generate interest and move the prospect towards making an inquiry. This one one of the first posts I wrote in the series and it has come from nowhere (it didn’t rank last month), to the number 3 spot!
Part of the Customer Lifecycle Series: 3 Tips on using videos around advertising campaigns
Holding steady at the mid point this one 🙂 An insight into how my mind works when planning and developing content.
Part of the Customer Lifecycle Series: 3 Tips on using videos for direct marketing. This has jumped a spot this month.
Part of the Customer Lifecycle Series: 3 Tips on using video to foster loyalty amongst your current clients.
This journal write up has surfaced once again to claim number 8. The post summarises the Spotlight event at Lancaster University where the leading experts and academics of the University presented some of their grown breaking work.
This breakdown of how to prepare for video marketing drops 5 places this month. This post was the inspiration for the Customer Lifecycle Series.
This journal piece is a write up/ commentary of an event video presentation on the Digital Marketing Trends of 2011, some really interesting tit bits to takeaway.
Over half of these blog posts weren’t written in September but they have started to find their audience. It is worth remembering that content (in whatever form) is a strategic process, not a one off ‘fire and forget’ thing.