Love it or hate it, X Factor celebrated 10 years in 2014 and is set to be on our screens until 2016! It must be doing something right. Right?!
One of those features is the way it uses the footage the show films to maximum effect. Before a contestant is sent home they (and we the audience) get to see their best bits. Nostalgia and heart pulling strings aside, this feature costs very little for the X Factor to do. It has had to film the footage anyway so in its re-use all that is needed to do is select the best bits from audition to live show and boom! Instant content.
When thinking about using video for your business it is worthwhile taking a little time to sit back and think about how you could fully benefit from the footage that has been captured. For 30 minutes, stop thinking about the end product but the ‘best bits’ that make it up and how those ‘best bits’ could be used in addition to the end product.
And this doesn’t have to be just once. Footage can be re-used indefinitely as long as you can keep thinking of ways the footage can used for different purposes.
The finest X Factor example is the winner’s music video. It is basically the same as the best bits video. Watch the above video with the sound off (or on, if you like the song). Note how much footage has been created specifically for the video.
0. Zero. Zip. Zilch. Nada.
I’m not decrying the editing here. The X Factor music videos are always strong (if a tad formulaic, following the ‘Cinderella’ story of the contestant). They have to be strong as it will contribute to chart position and sales. But by reusing the footage from the show the X Factor saves itself hundreds of thousands of pounds, speeds up the release of the music video AND taps into the nostalgia of the live event
Although the benefit is unlikely to be the same scale for your business, you have paid for the footage, so use it to its fullest effect!