YouTube has announced that it’s changing the way in which it’s displaying video view counts, specifically retiring the 301+ Views Pause. Read our previous blog on Video View Counts to learn about what view counts really mean.
While YouTube doesn’t and is unlikely to ever reveal what rules it employs to decide if a video has been viewed, for example how much of a video needs to be watched – it is widely known that they employ various methods of spam checking, to validate view numbers.
This is where the 301+ Views Pause has previously come into play.
301+ Views Pause
When a video reached 301 views the public counter would pause. Instead of a live display of the video’s performance, ‘301+ views’ would be displayed instead.
Views would still be counted but a background examination of where the views are coming from would be carried out.
If the views turned out to be fake they were discarded. Validated views would be added to the total after a few hours.
This process was designed to identify if the views were legitimate and not fake views generated by automated robot systems designed to inflate the view numbers of a video to raise its profile.
We're saying goodbye to 301+ and hello to more up-to-date video views. pic.twitter.com/33OQuOvxcs
— YouTube Creators (@YTCreators) August 5, 2015
A pause in the live view count might not seem like much of an issue but for those attempting to reach a large audience a paused view count can be a worrying sight.
For those viewers unfamiliar with the 301+ views pause, seeing it might dissuade them from watching – thinking that this can’t be the video they are looking for – as it has a low view count.
One of the search options within YouTube is to filter search results by view count. A paused count could mean loosing out on many potential views.
Live View Filtering
As described in the infographic from the YouTube Creators Twitter account a new system of live filtering will replace the 301+ views pause.
Verified views are added to the live view count as they arrive. Views flagged as suspicious are not added to the view count until they are checked out. If they turn out to be fake – they are binned.
Getting the Right Views
View counts are a useful indicator of how popular a video is but they don’t tell the whole story, especially if you are using online video to promote your business, product or service. What matters is getting your video content seen by the right people.
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