In recent years YouTube has added a whole suite of new features, solidifying it’s position as king of web video.
One of a few missteps has been the very unpopular integration with Google’s social media platform Google+. Recently Google has announced that this integration is coming to an end.
Google+ is not going away, indeed more features are being added to it. But critically Google has acknowledged that requiring users of YouTube to also use Google+ was a mistake.
The most notable issue with the Google+ integration that was that to comment on any YouTube video you had to use Google+.
While many YouTube users have taken to Google+ integration, a highly vocal majority questioned why Google+ should be forced on an already established social network.
YouTube has been growing and evolving as a service since 2005. It and its userbase have developed their own way of doing things.
No Benefit – No Point
Google+ being forced on people from 2013 onwards was more to the benefit of Google+, which even to this day people question the purpose of.
Google+ sports some very impressive user numbers – 2.2 Billion users world wide. However this large user base is more an indication of Google’s wide spread requirement for its users to use Google+ to access its many services rather than its popularity.
Only 9% of Google+ users have ever posted anything publicly. In a study by Edward Morbius on the use of Google Plus in early 2015 – only 6% of active G+ profiles posted anything in the first 18 days of 2015 and only 3% of that was not YouTube comments.
The integration of G+ on top of YouTube seems to have been more a way of making G+ relevant rather than adding anything to the user experience or functionality of YouTube.
Remember Google Buzz?
Social Networks have become a powerhouse of communication, content creation and distribution. As one of the biggest players in the technology world, Google obviously want to be a part of and have a say in that growing environment. Having a popular and active network under its brand is a surefire way to achieve this.
Having already failed to impress with Google Buzz – which was online from Feb 2010 until Dec 2011, Google+has been an attempt to catch up with the likes on Facebook and Twitter.
Attaching G+ to an already massively successful platform like YouTube may have simply been an attempt to jump start it’s catch up with the big networks.
YouTube will be the first of Google’s services to offer a separation. Don’t go disconnecting just yet as deleting your Google+ Profile will currently kill your connected YouTube Channel(s).
After the disconnect you will still be able to share YouTube content on G+ but the separation is an acknowledgement that YouTube and Google+ serve very different purposes.
Make the Right Connection
If you want to get started on YouTube to promote your company, brand or product get in touch with Workshop Media. We can help you find the web video solution that best fits your needs.Get In Touch